DIOR
Christian Dior Parfums represents the seamless fusion of timeless Parisian elegance and contemporary innovation. From iconic fragrances to high-performance makeup to transformative skincare, every creation embodies the couture precision that has distinguished the House of Dior since 1947. I've developed compelling copy across e-commerce, social media, and brand communications—capturing the brand's sophisticated voice at every digital touchpoint.
The DIOR Graduation Gift Guide
Created sophisticated copy for Dior's graduation gift guide, positioning iconic fragrances, skincare and beauty essentials as meaningful milestone gifts. Developed aspirational messaging that celebrated achievement while maintaining the brand's refined luxury voice.
Campaign Paid Social
Developed strategic paid social media copy for campaigns across platforms including Facebook, Instagram, and Snapchat to drive brand awareness and e-commerce sales. My approach focused on crafting concise, engaging, and action-oriented content that captures audience attention and promotes conversion.
E-Retail Emails
Created email copy for high-profile product launches within the luxury e-commerce sector. Blended aspirational brand storytelling with clear product benefits to drive immediate sales and foster long-term customer engagement.
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E-Retail SMS
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